The Nelly Eggsy Brand

I want to build a recognizable, trusted brand. I hired my longtime graphic designer and friend, José Casal, who developed the official Nelly Eggsy logo, logomark, logotype, typography, and color palette.

Logo and Logomark

Our logo features the words "NELLY EGGSY" and our logotype above it, while the words "CONTENT CREATOR" are written under "NELLY EGGSY."

The logotype features a large triangle pointing right, representing a media player's "play" button. The smaller downward-pointing triangle represents the tip of a pencil or pen. The two semicircles represent sound waves. The logotype also resembles a bullhorn facing left and emitting sound.

Typography and Brand Colors

Nelly Eggsy's logo uses the Futura PT and Jost fonts. White on black is considered the preferred color scheme. However, the logo and logotype can be used on various backgrounds, as shown in the images above. Below are the official Hex colors for Nelly Eggsy.

Final Thoughts

Nelly Eggsy is an ongoing project. I usually do a brand refresh every few years to keep things fresh. I am pretty happy with the result. I think José did an outstanding job developing our branding. It was a team effort, as I had the vision for the logotype, and he designed it.