I want to build an easily recognizable and trusted brand. For that, I hired my long-time graphic designer and friend, José Casal, who developed the official Nelly Eggsy logo, logomark, logotype, typography, and colors.
Logo and Logomark
Our logo features the words "NELLY EGGSY" and our logotype above it, while the words "CONTENT CREATOR" are written under "NELLY EGGSY."
The logotype features a big triangle point to the right, representing the "play" button on a media player. The smaller triangle pointing down represents the tip of a pencil or pen. The two semi-circles represent sound waves. The logotype also resembles a bullhorn facing the left, which is emitting sound.
Typography and Brand Colors
Nelly Eggsy uses the fonts Futura PT and Jost on its logo. As for colors, white on black is considered the preferred usage. However, you can use the logo and logotype in various backgrounds, as shown in the images above. Below are the official Hex colors for Nelly Eggsy.
Nelly Eggsy is a constantly evolving project of mine. I usually do a brand refresh every few years to keep things fresh. I am pretty happy with the result. I think José did an outstanding job with developing our branding. It was a team effort as I had the vision for the logotype, and he designed it.